The Foundations of Lingerie Style and Manufacturing

Lingerie design is a whole viewpoint in itself. This article will help anybody thinking about beginning a lingerie brand name understand some important foundations.

1) Find the opportunity!

Being a six-foot male with little understanding of the lingerie industry, it was an eye-opening experience walking into a department/specialty shop's lingerie department for the very first time. It was necessary for my team and I to comprehend the luxury intimate clothing market, purchasing trends and habits. On-site marketing research proved most reliable in acquiring this knowledge.

Lingerie is an intimate experience, so I asked the associate as if I was buying a gift for a buddy of mine. Questions were asked based upon understanding the price point of our line, the materials we utilized, and the clients we catered too; that method, we got specific experiences and suggestions from the people who understood the item the best.

3 Key Insights We Learned About the Lingerie Industry:

• Men acquire more luxury sets of lingerie then women do. They also purchase more color and more styles with lace.
• The quality that our competitors provided could have been greater calling for the price. The customer does discover the distinction, although they might not understand the technical elements.
• Most of the intimate clothing lines brought in shops are not made in America or locally. This provided us a remarkable amount of insight on how to start rebranding the line and placing it. We took all the information we discovered and started applying it to our brand name. Our photography includes more sets, focuses on details of quality, and shows our happy ability to manufacture in America.

2) Make sure your material is a great fit.

This is an essential make or break of any apparel line in any part of the market. It goes without saying, developing an item is not an overnight thing; it takes some time, testing and several rounds of fit samples. Do not be surprised when the principle you begin with does not end up being what you finish with. The design procedure is the very best thing every brand name will experience. Material often plays the biggest driver to alter in style and fit.

Considering that we are a high-end lingerie line, our bread and butter is 19mm Silk Charmeuse; we've try out other fabrics in the past. In experimentation, we've purchased material we thought would be incredible but turned out to be a disaster. To avoid pricey errors, always test with sample yardage. Make sure the stability of the material holds up through washes if your line is going to be washable. If your line is going to be dry tidy only, ensure your product might withstand the process of dry cleaning. Bad experiences with fabric could make or break the success of your business.

Pro-Tips When Searching for Lingerie Fabric:

• Silk is a fiber. Charmeuse is the material. Fiber creates fabric. Don't assume all Charmeuse will curtain the exact same method. Polyester Charmeuse is denser and drapes differently than that of Silk. You might use Silk Charmeuse, Silk Chiffon, Silk Satin etc; all will have lives of their own.
• Even if the material extends does not imply that it will extend the same way as others. Stretch product and dealing with it is an art of itself. Stretch ratios vary based upon fiber, weave, and treatment. , if you are making a garment that needs to stretch (ex.. Panty), you may have to make modifications to your pattern. Stretch ratios are for every single one inch of material it might extend another 2 or three inches.
• The very best way to inspect your stretch ratio is to cut a one-inch piece of the material and pull it on a ruler. The stretch ratio indicates that one inch of material will stretch another one-inch if you just struck the two-inch mark. If you have a heavy stretch material, your size medium might accommodate a larger variety than that of a lighter stretch.

Go to trade shows, experience how stores offer intimate garments and ask concerns to sales partners (they are the key to offering your item). Indulge in your rivals line and see how yours will stand out.