I reside in a world of Fashion. I enjoy Fashion, operate in Fashion, spend a lot of time taking a look at Fashion, checking out about Fashion, believing about Fashion and an extremely big part of my life really focuses on Fashion.
I like to discuss Fashion and I believe my friends and relatives typically are ok with this, some of them even established an interest in it.
First of all, it implies something terrible for the Fashion market as it underlines its dreadful inability to interact with consumers. Obviously, there are reasons some of the pieces that are showcased on the runway appearance so unusual (and yes, you're right, they ARE certainly unwearable). The Fashion world is so closed, so secret it is extremely complicated for outsiders to guess why!
We are talking about High, Creative Fashion here, made by designers and typically marketed as luxury goods, not casual and everyday-life fashion from H&M, Zara, Nike and other mass-market brands.
Every brand name, every designer intends to sell. No brand name could make it through if it were just producing unwearable clothing, especially considering the budget plan and effort it takes to arrange a show.
Actually, those unusual pieces you see on the runway will never end up in boutiques and department shops. But why are they showcased then and why are we spending a lot on showing something that must, by any reasoning, be entirely unprofitable?
There are several reasons to that I am going to attempt and explain now.
You need to know that not every designer really plays that game. Many of them do not even toss programs. A majority of designers can not afford a catwalk and are restricted to a display room they open throughout the Fashion Week (by the way, there will soon be a post about Fashion Weeks and what they are utilized for).
Plus, even among those who do have one, many in fact arrange 100% Prêt-à-Porter programs (i.e ready-to-wear, clothing you'll discover in shops). The best examples of this type of programs are discovered in American Fashion and the New-York Fashion Week with designers such as Calvin Klein, Tom Ford or Michael Kors.
Those who see the shows and those who check out about it in the after-effects know precisely what they are going to discover in shops and it is easy for them to choose what they like and prepare on purchasing it once the collection is readily available.
Those brands' shows never ever get too insane and they provide a more down-to-earth kind of Fashion. They undoubtedly target a bigger section of the population and typically tend to hold large market shares. As an outcome, they are thought about to form the easy-access, first level of high-end Fashion.
Each designer might have their own spectrum of individual factors however there still are 2 primary reasons that can explain the really presence of those unwearable garments, and they are absolutely intertwined.
As I like to discuss, Fashion is not only about looking pretty, it is ART. This is why I precised this article was just about innovative Fashion. Designers are artists and they wish to reveal something through their designs. As you can quickly think of, a fundamental T-shirt or a set of trousers are not deep enough to be become powerful creative supports (unless you decide to write a strong declaration on them but that is called 'punk' and has been done prior to and done again a million times). Much of them therefore require to be able to produce their own sculptures, real artworks that play the role of canvas. An example can be made with the majority of the things you see in your local museum of contemporary art. Apart from the paintings, most of them are not meant to be bought and displayed in anyone's living space. It would be difficult for they are too large, too delicate and merely not fit for a home ...
In other words, a runway show that features unwearable garments should be need to as an art exhibition. Shows do not last long and are closed to the public but also goal at getting a press coverage. That way, individuals will get to see the artworks on photos in their preferred magazines or on social networks. The most gifted journalists who attend the program (and some programs do experience an awful absence of skilled press) will function as a cultural mediation team and offer their descriptions of the artist's work.
The 2nd, and most likely the most crucial and less clear factor why Fashion shows are filled with unwearable clothing is since they are, surprisingly, frequently not planned to offer private products.
They really aim at providing the general public with a general feel, a style, a state of mind, an artistic background and environment of the collection that will be available on shelves.
This is in fact why it is called 'a program' and why it is not merely a variety of products shown on still mannequins. This is generally the same with a Fashion program.
